Here’s another example of taking something many young kids love, in this case Frozen, and creating a website embedded with a bevy of search terms to yield prime positioning on otherwise innocent searches. In a recent article, Cool Mom Tech publisher and editor-in-chief Liz Gumbinner talks about how innocent searches for Anna, Elsa, Olaf and the like can lead kids directly to a new and downright horrible site, frozengames.org. There kids can play unlicensed games involving fixing Anna and Elsa’s bad skin and horrible hair and giving them tattoos. And that’s before game play gets downright horrifying.
Here’s how BuzzFeed describes one of the site’s activities: “A very pregnant Anna lies before you, stomach exposed. A bouncing cursor indicates toward the “Foetus ECG Monitor….A sort of helpful cursor indicates you should drag the monitor to her stomach and kind of move it around….Next the bouncing cursor indicates a hypodermic needle — and a red X on Anna’s vein….Anna smiles lifelessly as you ease the epidural into her bloodstream….In maybe the first and only Frozen-y part of the game, you drag the first orb across Anna’s stomach to apparently freeze it for some reason. She develops an icy patch over her belly. Now it wants you to pick up the scalpel. The scalpel. You are now performing a cesarean section on Anna from Frozen.”
Needless to say, this is one site we won’t be visiting and a reminder to parents that innocent search terms don’t always lead to intended results.