Last week, granola bar company Nature Valley debuted a provocative video. Called “Get Kids Outside,” the three-minute promo prompted kids, parents and grandparents to talk about what they do/did during those long summer months for fun. After grandparents and parents fondly recall fishing and fort-building memories, the video shifts in tone as kids recollect their hours spent on the screens. (If you’re like us, you probably felt that the grownups talking seemed somehow more genuine than when the kids were speaking.)
Nevertheless, the message rang clear: Too much screen time means not enough outdoor time. And if not during the summer, then when?
Watch the video here.
Need more convincing that kids need off the sofa and into the outdoors? Fascinating emerging research points to the neurological benefits of being in nature. And this doesn’t involve a move to the country. Instead, researchers are discovering that even short amounts of time in green spaces can have profound impacts on the brain. Read the article here. (This applies to parents, too!)