That the tech industry is targeting toddlers comes as no surprise to most parents. Educational and not-so-educational apps abound for the under-5 set. But now, with the launch of the toddler-targeted YouTube Kids last month, new concerns are arising about the explosion of screen time among the very young.
An article in today’s San Jose Mercury News discusses toddler’s migration from television to tablets and how YouTube Kids, while omitting violent content, is rife with commercials.
So just how much screen time is acceptable? The American Academy of Pediatrics recommends no screen time — none — for children under age 2, based on science that shows developing brains learn from doing, not watching. It also urges no more than one to two hours daily as they grow older, a number far exceeded by the typical habits shown in surveys.